In a multichannel environment, the need of consistent communication let to a complete redesign of the front store e-commerce application. The romanian based beauty retailer is one of the first B2B companies that follows an integrated approach in their strategy.
Client challenge:Knowing that rebranding is a necessary step in any business, Cupio asked us to develop a new design for their website. It presents a fresh and recognizable image to the customers and creates a distinctive personality for this particular case. It also needed to work as an online shop for their reinvented brand.
epoint solution:Based on the zurb/foundation framework, we created a new theme and integrate it in Magento. During the process we performed a technology and code audit for the whole e-commerce application. We developed the website and worked extensively on the SEO aspects.
Client Benefits:Our partner is now able to stay current and relevant to it’s customers, differentiate itself, and connect with helpful demographic data.